Kairos365SCH fully administers the reservation and sale of tickets by Santander City Council for visiting the resources of the city’s Cultural Circuit.

Kairos365SCH operates as a consolidated citation platform for all kinds of tourist services, guided tours, and sale of tickets offered by the city.

The client:

The city of Santander attracts hundreds of thousands of tourists every year; among other things its City Council takes care of the administration of the visits to the main sites of tourist interest which make up the city’s Cultural Circuit. Since 2010 Santander City Council has successfully followed a strategic plan to be a point of reference for smart cities in Spain and the world.

The challenge:

Telefónica is the most important supplier of Santander Smart City, one of the key projects in Spain which provides among other things connectivity and added value services to Smart City projects. Telefónica identified the need for improving the administration of the tourist resources and activities of the city and the connection between them and the citizen, enhancing his/her experience as a user when making an appointment for visiting them and paying the entrance fee. Telefónica put its faith in Kairos365SCH for providing Santander City Council with a platform for the administration of visits and the sale of tickets as a comprehensive solution to all its operating needs that can be independently managed.

Strategy and solution:

Kairos365SCH provides Santander City Council with a personalised platform for its operating needs and for the administration of visits and the sale of tickets with the following main characteristics:

Managing all bookings related to the tourist resources and activities of the Cultural Circuit of the city.
Being a platform fully managed by the City Council. In contrast to other private platforms, Kairos365SCH does not charge commissions for the sale of the tickets, which means that all the income from the same goes to municipal funds.
Services 24×7 accessible from any device
The fact of sending notifications and reminders to customers improves attendance at and the commitment to the activities offered.
Statistics and reports for improving the service
Being able to establish at any time the maximum capacity permitted for each location and therefore to limit the sale of tickets depending on the situation.

The transformation:

Has allowed a general improvement of the level of service and user experience given to the citizen and tourist
Has allowed the availability in a single web environment of all the resources and activities which the city of Santander makes available to tourists and citizens for visits; moreover the system of reservations and the sale of tickets is centralised on this website.
Has allowed the City Council to manage all the information and locations including the availability, capacity, prices, and reservations
Has returned the control of the sale of tickets for cultural activities to the city; no more commissions from private platforms for the sale of tickets
Means that the tickets can be offered in the form of combined packages, which makes it easier for the citizen or tourist to book and buy tickets for multiple spaces in a single step.